SWOT analysis of ICO (ITO) project

Assessment of strengths and weaknesses, opportunities and threats to the external environment

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Project concept
Business model
The tech
Project support
Media Environment

Average score

5.0 / 7.0


The team has studied the competitive landscape and described the project's competitive advantages
Blockchain technology is necessary for the project
There is a clear roadmap
The legal structure of the company is transparent
The project is popular on social networks and in thematic communities
The project is widely discussed on blockchain news resources
The founders and leaders of the project are recognized professionals in their fields and in the blockchain industry
The project team has extensive experience and a strong track record
The project has a strong advisory board
The project’s partners are large and well-known
The project founders have experience of implementing a successful business in the project field



Expansion of the market / Creating a new market niche
Increasing demand for the company's product
The project activities are carried out with the fulfillment of the requirements for the processing and storage of personal data
High level of the company's influence on the market
Increased trust in the code safety
Activities in the legal field of entrepreneurship and tax payments


Violation of legislation in financial regulation and AML

Recommendations for the project

High-priority tasks

  • Fulfill the legislative requirements for AML / CFT. Introduce the identification of token buyers (Know Your Client)

More information is required

  • about the business model details
  • about the financial plan
  • about the regulation of fund dispersal and usage of tools (for example, the use of an escrow) that would guarantee the return of investments if the stated usage of funds is not followed
  • about limiting the token issuance
  • about the product readiness
  • about the readiness of the smart contract and platform protocol code
  • about the mechanism for protecting tokens against devaluation
  • about the system of motivation for owning tokens
  • about compliance with the legislation requirements of the securities market and on the taking preventive measures
  • about the conditions of the token sale
  • about large VC investors in the project

Medium-priority tasks

  • Finalize the roadmap
  • Increase activity on social networks and in thematic communities
  • Increase activity on blockchain news resources
  • Establish additional partnerships with large and well-known companies
  • Eliminate minor safety flaws
  • Work out additional legal risks of project implementation
The results of SWOT analysis express the views of DigRate and does not constitute a statement of fact or recommendation to buy, hold, or sell these or any other assets, or make investment decisions. This information may be distributed without the prior consent of DigRate, but must contain links to www.digrate.com