SWOT analysis of ICO (ITO) project

Assessment of strengths and weaknesses, opportunities and threats to the external environment

<< See other reports
Project concept
Business model
The tech
Project support
Media Environment

Average score

4.8 / 7.0


The team has studied the competitive landscape and described the project's competitive advantages
Blockchain technology is necessary for the project
The team described in detail the business model of the project
There is a clear roadmap
The issuance of tokens is limited
The project founders have experience of implementing a successful business in the project field
The source code of the project is published on GitHub.


There is no detailed financial plan
There are no well-known large companies among the project's partners


Expansion of the market / Creating a new market niche
Increasing demand for the company's product
Increased trust in the project and growth in investment
High level of the company's influence on the market


There is a risk of anauthorized withdrawal of funds through a vulnerability in the code

Recommendations for the project

High-priority tasks

  • Develop a detailed financial plan
  • Establish partnerships with large and well-known companies
  • Carry out a safety audit of the smart contract and publish the results

More information is required

  • about the regulation of fund dispersal and usage of tools (for example, the use of an escrow) that would guarantee the return of investments if the stated usage of funds is not followed
  • about the legal structure of the company
  • about marketing activities on social networks and in thematic communities
  • about marketing activities on blockchain news resources
  • about professional recognition and achievements of the project founders (leaders) in their fields and / or in the blockchain industry
  • about the experience and achievements of team members
  • about advisory board members
  • about the product readiness
  • about the mechanism for protecting tokens against devaluation
  • about the system of motivation for owning tokens
  • about compliance with the legislation requirements of the securities market and on the taking preventive measures
  • about the conditions of the token sale
  • about compliance with the legislative requirements for personal data protection and about the development of a Privacy Policy
  • about compliance with AML/ CFT) legislative requirements and on the identification of token purchasers (Know Your Client)
  • about legal support for the project and the work carried out in the legal field

Medium-priority tasks

  • Supplement the description of the competitive landscape and the project's competitive advantages
The results of SWOT analysis express the views of DigRate and does not constitute a statement of fact or recommendation to buy, hold, or sell these or any other assets, or make investment decisions. This information may be distributed without the prior consent of DigRate, but must contain links to www.digrate.com