SWOT analysis of ICO (ITO) project

Assessment of strengths and weaknesses, opportunities and threats to the external environment

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Project concept
Business model
The tech
Project support
Media Environment

Average score

5.8 / 7.0
Thrive Labs is a data management platform (DMP), that will be used for advertising
marketing. The ecosystem of Thrive Labs will allow advertisers and content creators
to interact directly without intermediaries. The goal of the project is to create a
decentralized platform based on activities transparency, taking into account the
reputation when paying bonuses. The blockchain technology will ensure full
transparency, reliability, and security of cooperation, and a smart contract
guarantees fast and timely payment to the advertising market participants.
In general, the project has opportunities for rapid scaling and occupying a niche in the premium digital
advertising market by minimizing the cost of advertising and improving its effectiveness.


The team has studied the competitive landscape and described the project's competitive advantages
Blockchain technology is necessary for the project
The team described in detail the business model of the project
There is a clear roadmap
There is a detailed financial plan
The issuance of tokens is limited
The legal structure of the company is transparent
The project is popular on social networks and in thematic communities
The project is widely discussed on blockchain news resources
The founders and leaders of the project are recognized professionals in their fields and in the blockchain industry
The project team has extensive experience and a strong track record
The project has a strong advisory board
The project’s partners are large and well-known
The team has a working product
The project founders have experience of implementing a successful business in the project field
The source code of the project is published on GitHub.



Expansion of the market / Creating a new market niche
Increasing demand for the company's product
The growth of the token exchange rate in the medium and long term
Increased demand for tokens from ecosystem participants
Activity in the legal field of securities market regulators
Activities in the legal field of contractual relations
The project activities are carried out with the fulfillment of the requirements for the processing and storage of personal data
AML Activities
Increased trust in the project and growth in investment
High level of the company's influence on the market
Activities in the legal field of entrepreneurship and tax payments


Recommendations for the project

High-priority tasks

More information is required

  • about the regulation of fund dispersal and usage of tools (for example, the use of an escrow) that would guarantee the return of investments if the stated usage of funds is not followed
  • about the safety audit of the smart contract

Medium-priority tasks

  • Increase the functional readiness of the product
  • Attract additional large VC investors to the project
  • Work out additional legal risks of project implementation
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