SWOT analysis of ICO (ITO) project

Assessment of strengths and weaknesses, opportunities and threats to the external environment

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Project concept
Business model
The tech
Project support
Media Environment

Average score

5.2 / 7.0


The team has studied the competitive landscape and described the project's competitive advantages
Blockchain technology is necessary for the project
The team described in detail the business model of the project
There is a clear roadmap
There is a detailed financial plan
Dispersal of funds is regulated
The issuance of tokens is limited
The legal structure of the company is transparent
The project is popular on social networks and in thematic communities
The project is widely discussed on blockchain news resources
The founders and leaders of the project are recognized professionals in their fields and in the blockchain industry
The project team has extensive experience and a strong track record
The project has a strong advisory board
The project’s partners are large and well-known
The project founders have experience of implementing a successful business in the project field
The source code of the project is published on GitHub.



Expansion of the market / Creating a new market niche
Increasing demand for the company's product
The growth of the token exchange rate in the medium and long term
Increased demand for tokens from ecosystem participants
Activities in the legal field of contractual relations
The project activities are carried out with the fulfillment of the requirements for the processing and storage of personal data
AML Activities
High level of the company's influence on the market
Activities in the legal field of entrepreneurship and tax payments


Recommendations for the project

High-priority tasks

More information is required

  • about the product readiness
  • about compliance with the legislation requirements of the securities market and on the taking preventive measures
  • about large VC investors in the project
  • about the safety audit of the smart contract

Medium-priority tasks

  • Supplement the description of the competitive landscape and the project's competitive advantages
  • Supplement the justification for the need for blockchain technology in the project
  • Detail the description of the business model
  • Finalize the financial plan
  • Finalize the regulation of fund dispersal in a smart contract
  • Carry out additional activities to increase the visibility of the founders and project managers in their fields and / or in the blockchain industry
  • Attract more consultants with extensive experience and competencies to the advisory board, that are not present among other advisory board members
  • Establish additional partnerships with large and well-known companies
  • Cooperate with additional experts with experience in implementing a successful business in the project field
  • Increase the functional readiness of the platform's source code
  • Identify additional opportunities to increase demand for the product
  • Finalize the package of documents on the terms of token sale
  • Improve the competitive advantages of the product and project
  • Work out additional legal risks of project implementation
The results of SWOT analysis express the views of DigRate and does not constitute a statement of fact or recommendation to buy, hold, or sell these or any other assets, or make investment decisions. This information may be distributed without the prior consent of DigRate, but must contain links to www.digrate.com