SWOT analysis of ICO (ITO) project

Assessment of strengths and weaknesses, opportunities and threats to the external environment

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Project concept
Business model
The tech
Project support
Media Environment

Average score

4.9 / 7.0


Blockchain technology is necessary for the project
The team described in detail the business model of the project
There is a clear roadmap
The issuance of tokens is limited
The legal structure of the company is transparent
The founders and leaders of the project are recognized professionals in their fields and in the blockchain industry
The project team has extensive experience and a strong track record
The project has a strong advisory board
The project founders have experience of implementing a successful business in the project field
The source code of the project is published on GitHub.


There is no detailed financial plan
The project is not popular on social networks and in thematic communities
The project is not widely discussed on blockchain news resources


Expansion of the market / Creating a new market niche
Increasing demand for the company's product
Increased demand for tokens from ecosystem participants
The project activities are carried out with the fulfillment of the requirements for the processing and storage of personal data
AML Activities
High level of the company's influence on the market
Activities in the legal field of entrepreneurship and tax payments


Recommendations for the project

High-priority tasks

  • Develop a detailed financial plan
  • Actively market on social networks and in thematic communities
  • Initiate marketing on blockchain news resources

More information is required

  • about the competitive landscape and the project's competitive advantages
  • about the regulation of fund dispersal and usage of tools (for example, the use of an escrow) that would guarantee the return of investments if the stated usage of funds is not followed
  • about large and well-known project partners
  • about the product readiness
  • about the mechanism for protecting tokens against devaluation
  • about compliance with the legislation requirements of the securities market and on the taking preventive measures
  • about the conditions of the token sale
  • about large VC investors in the project
  • about the safety audit of the smart contract

Medium-priority tasks

  • Detail the description of the business model
  • Finalize the roadmap
  • Identify additional opportunities to increase demand for the product
  • Introduce additional tools of motivation for owning the tokens in the ecosystem
  • Improve the competitive advantages of the product and project
The results of SWOT analysis express the views of DigRate and does not constitute a statement of fact or recommendation to buy, hold, or sell these or any other assets, or make investment decisions. This information may be distributed without the prior consent of DigRate, but must contain links to www.digrate.com