SWOT analysis of ICO (ITO) project

Assessment of strengths and weaknesses, opportunities and threats to the external environment

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Project concept
Business model
The tech
Project support
Media Environment

Average score

5.2 / 7.0
Morpheus Labs’ objective is to build an enterprise-grade blockchain platform as a service (BPaaS) with an additional blockchain app marketplace that enables organisations of any size, regardless of whether they are a two-person company or a Fortune 500 company to rapidly design, deploy and operate distributed ledgers. The platform will support a number of technologies, including Ethereum, NEM, Hyperledger Fabric, Multichain with further expansion.
8,000 MITx = 1 ETH
Soft cap
Hard cap
31250 ETH
Bonuses at Pre-Sale
up to 35%
Token type
Morpheus Labs is an infrastructural b2b project with SGInnovate incubator support at the state level
(Singapore). The project concept is relevant and focused on the growing field of blockchain development. The
business model of the project is built around demanded services that will provide the project with stable sources of
income. The opening of public access to MVP and the elimination of legal deficiencies will significantly increase
investor confidence. The project team is ahead of the road map, that is a sign of high focus on the result.


The team has studied the competitive landscape and described the project's competitive advantages
Blockchain technology is necessary for the project
The team described in detail the business model of the project
There is a clear roadmap
There is a detailed financial plan
The issuance of tokens is limited
The legal structure of the company is transparent
The project is popular on social networks and in thematic communities
The project is widely discussed on blockchain news resources
The founders and leaders of the project are recognized professionals in their fields and in the blockchain industry
The project team has extensive experience and a strong track record
The project has a strong advisory board
The project’s partners are large and well-known
The team has a working product
The project founders have experience of implementing a successful business in the project field
The source code of the project is published on GitHub.


There are no tools (for example, the use of an escrow) that would guarantee the return of investments, if the stated usage of funds is not followed


Expansion of the market / Creating a new market niche
Increasing demand for the company's product
The growth of the token exchange rate in the medium and long term
Increased demand for tokens from ecosystem participants
AML Activities
Increased trust in the project and growth in investment
High level of the company's influence on the market


There is a risk of violation of legislation of the securities market
There is a risk of lawsuits and decisions does not favor the project
Violation of legislation on processing and protection of personal data
There is a risk of anauthorized withdrawal of funds through a vulnerability in the code

Recommendations for the project

High-priority tasks

  • Implement tools (for example, the use of an escrow) that would guarantee the return of investments if the stated usage of funds is not followed
  • Pass the Howey test and comply with securities market legislation
  • Develop a detailed token sale contract
  • Meet the legislative requirements for personal data protection. Develop a detailed Privacy Policy
  • Carry out a safety audit of the smart contract and publish the results

More information is required

  • about legal support for the project and the work carried out in the legal field

Medium-priority tasks

  • Supplement the description of the competitive landscape and the project's competitive advantages
  • Detail the description of the business model
  • Finalize the financial plan
  • Increase activity on social networks and in thematic communities
  • Increase the functional readiness of the product
  • Improve the mechanism for protecting tokens against devaluation
  • Introduce additional tools of motivation for owning the tokens in the ecosystem
  • Eliminate minor violations of the legislation in financial regulation and AML
  • Improve the competitive advantages of the product and project
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