SWOT analysis of ICO (ITO) project

Assessment of strengths and weaknesses, opportunities and threats to the external environment

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Project concept
Business model
The tech
Project support
Media Environment

Average score

5.1 / 7.0
BeEasy is the key project for ‘Cryptocompany’ international group of companies. We are an allin-one
ecosystem of interrelated cryptocurrency processing services such as mining, fund, exchange, charity, gaining partner goods and services, and converting to fiat, among others. BeEasy offers the all-in-one interface solution powered by a single sign-in user authorization. The well-designed service and solution integration allows our product line to be accessible to both professionals and beginners.
0.02 BTC
Soft cap
Hard cap
3 200 BTC
Bonuses at Pre-Sale
up to 50%
Bounty campaign
Token type
BeEasy is created as a universal platform, that unites several services: mining-pool, crypto
exchange and crypto fund. The main company’s product is the mining service, according to
project team, minimizing the threshold for entering this activity for beginners and opening
the opportunity to attract a wide audience to the mining process. The project is aimed primarily at the audience that is currently far from the cryptocurrency market offering it the most convenient interfaces of all BeEasy services. The project has a high probability of attracting a wide range of newcomers with a high-quality platform implementation and an effective marketing strategy, who, due to the simplicity of the platform, will be able to adapt more quickly in the blockchain and cryptocurrencies world.

In general, the problem, that the project plans to eliminate, is relevant for the young and
rapidly developing crypto industry. Many newcomers to the blockchain technology and
cryptocurrency are still indifferent due to associated time and cost implications, as well as
possible fraud. The BeEasy project should help such users to make the first step in mining
and trading world by providing access to all platform services within a single interface.
There is a direct benefit of using ETKN tokens in accounting for the BeEasy platform users.
The project will be interesting for beginners because of the convenience, simplicity and
versatility of the platform.


Blockchain technology is necessary for the project
The team described in detail the business model of the project
There is a clear roadmap
The issuance of tokens is limited
The legal structure of the company is transparent
The project is widely discussed on blockchain news resources
The founders and leaders of the project are recognized professionals in their fields and in the blockchain industry
The project team has extensive experience and a strong track record
The project has a strong advisory board
The project’s partners are large and well-known
The team has a working product
The project founders have experience of implementing a successful business in the project field
The source code of the project is published on GitHub.


There are no tools (for example, the use of an escrow) that would guarantee the return of investments, if the stated usage of funds is not followed
The project is not popular on social networks and in thematic communities


Expansion of the market / Creating a new market niche
Increasing demand for the company's product
The growth of the token exchange rate in the medium and long term
Increased demand for tokens from ecosystem participants
Activity in the legal field of securities market regulators
AML Activities
High level of the company's influence on the market
Activities in the legal field of entrepreneurship and tax payments


There is a risk of anauthorized withdrawal of funds through a vulnerability in the code

Recommendations for the project

High-priority tasks

  • Implement tools (for example, the use of an escrow) that would guarantee the return of investments if the stated usage of funds is not followed
  • Actively market on social networks and in thematic communities
  • Carry out a safety audit of the smart contract and publish the results

More information is required

  • about the competitive landscape and the project's competitive advantages
  • about the financial plan
  • about the conditions of the token sale
  • about compliance with the legislative requirements for personal data protection and about the development of a Privacy Policy
  • about large VC investors in the project

Medium-priority tasks

  • Detail the description of the business model
  • Carry out additional activities to increase the visibility of the founders and project managers in their fields and / or in the blockchain industry
  • Attract more consultants with extensive experience and competencies to the advisory board, that are not present among other advisory board members
  • Establish additional partnerships with large and well-known companies
  • Cooperate with additional experts with experience in implementing a successful business in the project field
  • Identify additional problems and market needs
  • Eliminate minor violations of securities market legislation
  • Eliminate minor violations of the legislation in financial regulation and AML
  • Improve the competitive advantages of the product and project
The results of SWOT analysis express the views of DigRate and does not constitute a statement of fact or recommendation to buy, hold, or sell these or any other assets, or make investment decisions. This information may be distributed without the prior consent of DigRate, but must contain links to www.digrate.com