SWOT analysis of ICO (ITO) project

Assessment of strengths and weaknesses, opportunities and threats to the external environment

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Project concept
Business model
The tech
Project support
Media Environment

Average score

5.1 / 7.0
Neon Exchange (NEX) aims to combine the performance of centralized exchanges with the trust and security properties of decentralized exchanges. The system consists of three main components: an off-chain trade matching engine, a smart contract where trades are executed, and a payment service where global assets such as NEO and GAS can be converted to tokens that can be transferred directly by smart contracts, making them compatible with the exchange. In the following sections, we describe each component in more depth.
1.00 USD
Soft cap
Hard cap
25,000,000 USD
Bonuses at Pre-Sale
Token type
NeoNexchange is a decentralized trading platform for currency exchange. First of all, this
platform is an exchange, the main distinguishing feature of which will be the Off-Chain
Matching Engine (search and closing of the purchase / sale operations into the finished
transaction). That is, the search for orders to close the transaction will be made outside of
the blockchain, that will significantly speed up the throughput (NeoNexchange is potentially
able to process and execute more than 100,000 trades per second). Thus, the product
created by NeoNexchange will combine the high productivity of centralized exchanges and
the security of decentralized exchanges.
In general, the project is one of the most anticipated in the crypto industry as decentralized
exchange that supports NEP5 tokens is necessary for the further development of the
market. If the project team succeeds in timely settling all legal issues and NEX will be
recognized as a security legally, then plans of the team can be successfully implemented,
and NeoNexchange will present a completely new standard of exchanges and the first of its
kind decentralized exchange with a performance comparable to modern centralized


The team has studied the competitive landscape and described the project's competitive advantages
Blockchain technology is necessary for the project
The team described in detail the business model of the project
There is a clear roadmap
There is a detailed financial plan
Dispersal of funds is regulated
The issuance of tokens is limited
The legal structure of the company is transparent
The project is popular on social networks and in thematic communities
The project is widely discussed on blockchain news resources
The project team has extensive experience and a strong track record
The project has a strong advisory board
The team has a working product
The project founders have experience of implementing a successful business in the project field
The source code of the project is published on GitHub.



Expansion of the market / Creating a new market niche
Increasing demand for the company's product
The growth of the token exchange rate in the medium and long term
Increased demand for tokens from ecosystem participants
Activity in the legal field of securities market regulators
The project activities are carried out with the fulfillment of the requirements for the processing and storage of personal data
AML Activities
High level of the company's influence on the market


There is a risk of lawsuits and decisions does not favor the project
Low level of trust of VC investors in the project
There is a risk of anauthorized withdrawal of funds through a vulnerability in the code
Violation of legislation in the field of entrepreneurship and tax payments

Recommendations for the project

High-priority tasks

  • Develop a detailed token sale contract
  • Attract large VC investors to the project
  • Carry out a safety audit of the smart contract and publish the results
  • Organize professional legal support for the project

More information is required

  • about professional recognition and achievements of the project founders (leaders) in their fields and / or in the blockchain industry
  • about large and well-known project partners

Medium-priority tasks

  • Supplement the description of the competitive landscape and the project's competitive advantages
  • Supplement the justification for the need for blockchain technology in the project
  • Detail the description of the business model
  • Finalize the roadmap
  • Finalize the regulation of fund dispersal in a smart contract
  • Finalize the model for limiting the token issuance
  • Make the legal structure of the company more transparent
  • Increase activity on social networks and in thematic communities
  • Attract more consultants with extensive experience and competencies to the advisory board, that are not present among other advisory board members
  • Increase the functional readiness of the product
  • Identify additional opportunities to increase demand for the product
  • Improve the competitive advantages of the product and project
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