SWOT analysis of ICO (ITO) project

Assessment of strengths and weaknesses, opportunities and threats to the external environment

<< See other reports
Project concept
Business model
The tech
Project support
Media Environment

Average score

5.1 / 7.0
BitGuild —  is a decentralized gaming platform built on blockchain. Games on the BitGuild platform will use the technology of smart contracts, accept the PLAT project token and have tokenized game items, that after the acquisition will belong to the player and will have access to the sale on the trading platform (Auction House).
1 ETH = 80,000 PLAT
Soft cap
5000 ETH
Hard cap
14,062.5 ETH
Bonuses at Pre-Sale
Token type
In general, the ambitious goal of the team to develop a platform with the best games and create the largest community of
independent game developers, designers, and players, can be achieved due to the high professionalism of the team, the development of the
services complex for the various players of the games market that is not offered by key market companies, as well as the implementation of
user ownership rights to gaming assets and the possibility of their transferring to other games. Implementation of these plans will be possible
if the project team will be able to establish close cooperation and integrate with the major game developers and decentralized gaming
platforms, for example with Nitro.


The team has studied the competitive landscape and described the project's competitive advantages
Blockchain technology is necessary for the project
The team described in detail the business model of the project
There is a clear roadmap
The issuance of tokens is limited
The legal structure of the company is transparent
The founders and leaders of the project are recognized professionals in their fields and in the blockchain industry
The project team has extensive experience and a strong track record
The project has a strong advisory board
The project’s partners are large and well-known
The project founders have experience of implementing a successful business in the project field
The source code of the project is published on GitHub.


There is no detailed financial plan
The project is not popular on social networks and in thematic communities
The project is not widely discussed on blockchain news resources
The team does not have a working product


Expansion of the market / Creating a new market niche
Increasing demand for the company's product
The growth of the token exchange rate in the medium and long term
Increased demand for tokens from ecosystem participants
Activity in the legal field of securities market regulators
Activities in the legal field of contractual relations
The project activities are carried out with the fulfillment of the requirements for the processing and storage of personal data
AML Activities
Increased trust in the project and growth in investment
High level of the company's influence on the market


Recommendations for the project

High-priority tasks

  • Develop a detailed financial plan
  • Actively market on social networks and in thematic communities
  • Initiate marketing on blockchain news resources
  • Submit a product prototype

More information is required

  • about the regulation of fund dispersal and usage of tools (for example, the use of an escrow) that would guarantee the return of investments if the stated usage of funds is not followed
  • about the safety audit of the smart contract
  • about legal support for the project and the work carried out in the legal field

Medium-priority tasks

  • Detail the description of the business model
  • Make the legal structure of the company more transparent
  • Establish additional partnerships with large and well-known companies
  • Identify additional opportunities to increase demand for the product
  • Introduce additional tools of motivation for owning the tokens in the ecosystem
  • Attract additional large VC investors to the project
The results of SWOT analysis express the views of DigRate and does not constitute a statement of fact or recommendation to buy, hold, or sell these or any other assets, or make investment decisions. This information may be distributed without the prior consent of DigRate, but must contain links to www.digrate.com